Social Media: Reaching Out To Consumers

by KELLI FONTENOT

Published in the November/December issue of Candy and Snack Today magazine

The Internet connects suppliers and retailers with millions of consumers every day. Discover how networking sites can gauge shoppers’ attitudes, raise brand awareness and reinforce positive associations with the category.

As candy retailers and suppliers explore sites such as Twitter, Facebook and YouTube, they are realizing their impact on brand awareness and company credibility.

Social media is definitely sparking consumers, with more than 105 million in the U.S. using these sites. What’s more, two out of three participants in a recent social media marketing industry report noted an increase in web site traffic, subscribers or opt-in lists after investing just six hours per week. 

YouTube users share unique views

by KELLI FONTENOT
Published Nov. 5, 2008 by The Current Sauce

Some NSU students and on-campus groups are realizing the possibilities provided by technology and YouTube.com.

YouTube is home to millions of videos - from episodes of beloved '90s cartoons to up-to-the-minute election coverage - posted from locations all over the world, including Natchitoches.

While many NSU students use YouTube as a tool for finding music videos and episodes of their favorite TV shows, some students have uploaded their own videos of silly skits to the site.