Tuesday, August 31, 2010

Candy In Combat Zones


by KELLI FONTENOT
Published in the May/June 2010 issue of Candy & Snack TODAY

In areas of conflict, candy serves as a welcome boost of energy for hard-charging soldiers, a valuable reminder of home and a bridge-builder to the local population.

In a massive show of support, suppliers, retailers, individuals and volunteer organizations send out millions of care packages and cases of candy to U.S. troops each year. John Hanson, senior vice-president of marketing and communications at the United Service Organizations (USO), reveals it sent almost two million care packages in 2009.

“Chocolate and candy have been a part of the military experience for a long, long time,” he says, noting candy ties in with the overall purpose of care packages, which he says is to let troops know U.S. citizens are thinking about them and hoping for their safe return. He says the USO looks for items that stand up to the conditions in combat zones and provide a lift to soldiers both physically and mentally.