Heights Guitars' new owners expand offerings

by KELLI FONTENOT
Published February 1 in The Heights Observer.

A variety of instruments at Heights Guitars

Heights Guitars, the instrument shop at 2128 Lee Road, is now operating under new ownership, but it still exudes a welcoming atmosphere to accommodate regulars and newcomers. Customers amble in to chat and try out the new merchandise at the store, which offers a wide range of instruments and accessories, and specializes in hard-to-find vintage items and instrument repair.

Former Heights Guitars owner Gregory Stiles died last February. John Carden and Jim Ross, who operate the Vintage City shop in Toledo, took ownership of the Heights store in October, which employs salespeople and repair techs.

Varying musical tastes help the store’s sales staff cater to local buyers, according to Samantha Wandtke, district manager for Heights Guitars and Vintage City. Wandtke, who is also a vocalist and drummer for the local rock band Fangs Out, notes her style differs from that of the new store manager, local resident Darrell Branch. His genre of choice, she says, is bluegrass, a perfect fit for the shop’s roots.

“When we took over, it was more of a bluegrass boutique-style shop,” Wandtke said, explaining that the store now carries drums, keyboards, wind and brass instruments, and an expanded assortment of accessories. “We’re now a full-on instrument store.”

With guitars ranging in price from $40 to $5,000, recognizable Fender and Gibson electrics line the showroom walls. But the store also aims to maintain its local, little-guy style, seeking vintage and locally handcrafted items, as well as products from suppliers in Akron and other nearby cities.

Unique products at the shop include a Burgundy Mist Gibson ES 335 12-string, an 1890 Harp parlor guitar, a 1920s Ditson banjo-mando and a Gibson GA-5 Les Paul Jr. amplifier from 1956. The shop also offers vintage pedals from manufacturers Boss, Electro-Harmonix and Morley. 

Documentary sheds light on successful minority-owned businesses

by KELLI FONTENOT
Published September 1 in The Heights Observer
If a documentary’s story is not worth telling, flashy cinematography and dramatic music won’t overcome an audience’s lack of interest, according to Tim Gaydos, a videographer for a new documentary by local filmmaking group Educo Films.
In this case, Gaydos said, the subject matter speaks for itself.
The 30-minute documentary, a concept developed by the company’s producer, Stephon J. Davis, aims to educate viewers about how to support and create successful African American-owned businesses in the Cleveland Heights area.
“I found a lot of times I was standing there with the camera, listening in, and I forgot I was there filming it,” Gaydos said. “I got sucked into what they’re saying because it’s so interesting. The point they’re making and discussing is so valuable. It comes across very well in terms of engaging the audience.”
The film company takes its name from a Latin word meaning “to draw forth or bring out.” Davis said that definition echoes the goal of the new documentary, “Creating Successful Black Owned Businesses.”

Grant aids Fairmount Group expansion

by KELLI FONTENOT
Published May 3 in The Heights Observer

Entrepreneur Dawn Hanson’s company, The Fairmount Group, will be going global with much greater ease because of a grant from British Airways.

Fairmount Group received one of the 100 Business Opportunity grants given out by British Airways. It will enable Hanson to travel to Europe, meet with clients and expand her business from her small office in Cleveland Heights to cities in Finland and Denmark. The company conducts market research, manages brands and plans special events.

The grant includes airfare for 10 round-trip business class flights, five global shipments with British Airways World Cargo and $1,000 in hotel accommodations at Courtyard by Marriott.

TavCo’s new owner launches upscale menu

by KELLI FONTENOT
Published March 2 in The Heights Observer
The Tavern Company has a new owner and a new menu.
Chris Armington, who worked for 12 years at Brennan’s Colony as a bartender, server and manager, now owns The Tavern Company, also known as TavCo. “It’s always been a dream of mine to own my own business,” he says.
After signing the papers last November, his dream came true, and in January, Armington introduced a new menu for 2010. “If you’re a bar on Lee Road, you have to have wings and burgers, so we do that. But we also wanted to offer things that are a little more high end, and not be like every other bar on Lee Road.”
Additions to the menu—such as the seared tuna sandwich with orange pickled fennel and tarragon aioli on a crispy portabella mushroom bun, which replaces the old menu’s tuna melt—provide a more sophisticated take on the restaurant’s previous offerings.

Social Media: Reaching Out To Consumers

by KELLI FONTENOT

Published in the November/December issue of Candy and Snack Today magazine

The Internet connects suppliers and retailers with millions of consumers every day. Discover how networking sites can gauge shoppers’ attitudes, raise brand awareness and reinforce positive associations with the category.

As candy retailers and suppliers explore sites such as Twitter, Facebook and YouTube, they are realizing their impact on brand awareness and company credibility.

Social media is definitely sparking consumers, with more than 105 million in the U.S. using these sites. What’s more, two out of three participants in a recent social media marketing industry report noted an increase in web site traffic, subscribers or opt-in lists after investing just six hours per week.