Documentary sheds light on successful minority-owned businesses

by KELLI FONTENOT
Published September 1 in The Heights Observer
If a documentary’s story is not worth telling, flashy cinematography and dramatic music won’t overcome an audience’s lack of interest, according to Tim Gaydos, a videographer for a new documentary by local filmmaking group Educo Films.
In this case, Gaydos said, the subject matter speaks for itself.
The 30-minute documentary, a concept developed by the company’s producer, Stephon J. Davis, aims to educate viewers about how to support and create successful African American-owned businesses in the Cleveland Heights area.
“I found a lot of times I was standing there with the camera, listening in, and I forgot I was there filming it,” Gaydos said. “I got sucked into what they’re saying because it’s so interesting. The point they’re making and discussing is so valuable. It comes across very well in terms of engaging the audience.”
The film company takes its name from a Latin word meaning “to draw forth or bring out.” Davis said that definition echoes the goal of the new documentary, “Creating Successful Black Owned Businesses.”