Godiva Moves Into Mass Market

by KELLI FONTENOTPublished May 2011 by Candy & Snack TODAY

NEW YORK — Premium chocolate supplier Godiva Chocolatier, Inc. is seeing increased sales and continued expansion of its Gems, tablets, bars, Pearls and panned items, says Chris Mattina, vice-president, North American wholesale. The line was developed exclusively for food, drug and mass channels, marking a major departure from the brand’s previous niche in Godiva retail locations and high-end department stores.

With chocolates in standup bags, boxes and bars, the presentations are designed for everyday gifting and self consumption. The move is meant to encourage candy dish behavior, offer convenience, introduce the brand to new consumers and capture brand loyalists in more widespread channels, according to Mattina.

“Growth in premium chocolate has been increasing year in and year out and that really is adding dollars to the category,” he tells Candy & Snack TODAY. “Godiva entering mass is not only adding incrementally to retail sales in the chocolate sector, but is also almost purely incremental to the premium chocolate market. Godiva is one of the most recognizable trademarks in the world from a luxury perspective, so this is a product that has built-in brand recognition.”

The line includes chocolate bars; standup bags of chocolate-panned fruits and nuts; Pearls, which are tins of mini round chocolate pieces; and Gems twist-wrapped truffles, caramels and solid chocolates.

Since its debut, the mass-market line has grown from six Gems SKUs and four bars to eight everyday and two seasonal Gems SKUs and 12 bar varieties. After a soft launch in September 2008, with a phased introduction in drug and grocery, Godiva broadened distribution through 2010 to include drug and food retailers, and is now expanding the line into Target Corp.

“We are the last of the major premium chocolate companies to enter this arena, but we wanted to do it in a very thoughtful and strategic fashion,” Mattina says.

Energy audit grants boost small businesses

by KELLI FONTENOT
Published June 1, 2011 in The Heights Observer

Steve Presser, owner of Big Fun Toy Store in Coventry, is one of the local merchants participating in the Council of Small Enterprises' grant program for energy efficiency education. Photo by Kelli Fontenot

Small business owners who are interested in saving money, improving conditions for their clients and reducing environmental impact can apply to receive one of 85 grants for energy assessments as part of the Ohio Small Business and Energy Efficiency Grant program from Council of Smaller Enterprises (COSE). The deadline for applications is June 15.

According to Tim Kovach, COSE’s energy product coordinator, the $500 grants will be given to 85 businesses in Ohio, primarily in Cuyahoga and Lake counties; the Cincinnati, Columbus, Dayton, and Toledo metro areas; and counties in Southeast Ohio.

The program, which was funded by a $100,000 grant from the Ohio Department of Development, aims to educate businesses with fewer than 100 employees about energy efficiency, Kovach said.

Through the program, business owners complete assessments that reveal how energy costs add up, what upgrades are possible, how much they cost, and what the long-term benefits are. Thirty-five businesses that qualify for the first grant can get an additional $350 scholarship for certification through the Green Plus program from the Institute for Sustainable Development.

"Green Plus helps businesses to review their operations to determine how they can become more effective and efficient, and how sustainability can be incorporated into that plan," Kovach explained. "I like to view it as a comprehensive business improvement program. It is more than just an effort to green one’s business; it looks at the business’s performance, how it relates to its employees and the community, and what impact it leaves on the environment."

Big Fun Toy Store in Coventry Village is among the businesses that are participating in the program. Energy efficiency might not be one of the first things to spring to shoppers’ minds amid the extraordinary array of memorabilia, hard-to-find candy, retro magnets and quirky gifts sold in the city’s iconic toy store. But establishing a positive atmosphere for customers and reducing environmental impact are top priorities for Steve Presser, the store’s owner.